Robust deep linking turns notifications, emails, and web SEO into seamless in-app experiences. Done poorly, links dump users at the home screen or fail entirely after an update. The following...
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Recurring revenue lives or dies on subscription friction. In 2025, both Apple and Google tightened policy around pricing transparency, cancellation, and account deletion. The engineering work is half payments, half...
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High-performing sites today aren’t a pile of pretty screens—they’re design systems: repeatable rules for layout, color, type, motion, and components that scale with you. Below is a compact, practical blueprint...
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High-performing forms minimize friction, reduce uncertainty, and prevent rework. Whether it’s signup, checkout, or lead capture, good form design blends clear language, accessible structure, and honest feedback. Here is a...
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Responsive design moved beyond “breakpoints at 768/1024.” Modern CSS lets components adapt to their container, not just the viewport. Combine container queries, subgrid, and fluid typography to ship layouts that...
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Search has become fussier, faster, and more quality-sensitive. The good news: a tight technical baseline plus credible content signals still wins. Use this playbook to get your site crawlable, indexable,...
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Google Discover behaves more like a personalized magazine than a search result. You don’t “rank” for keywords; you earn inclusion by matching interests, demonstrating trust, and shipping fast, visually compelling...
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Programmatic SEO (pSEO) turns structured data into hundreds or thousands of useful pages—not thin duplicates. The goal is a repeatable pipeline that ships high-quality, intent-matched pages with strong UX, correct...
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